December 29, 2003
cable dial as the new magazine rack
John Battelle, magazine industry veteran, examines the digital television channel guide and finds it much like the world of niche magazines. The main part of his discussion is that ad revenue that would've gone to specialty magazines is now going to specialty cable channels. I want to agree with his thinking but I don't think television is there yet (from the perspective of wanting as much selection on the cable dial as I have at all the magazine stores in New York City). Not being involved in the advertising industry, I can't really speak to the way ad dollars are spent. I drool over the day there are as many choices on television as there are on the magazine shelves. For an idea of what's out there in the world of magazines, check out the comments from Jason Kottke's recent "52 Magazines or Bust". (searchblog link via new media musings)
Posted by marc@balgavy.com at December 29, 2003 05:50 PM | TrackBack