links for 2009-01-14
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This new design from the Tropicana brand has everyone up in arms. Is this the greatest mistake in re-branding this decade? Quite possibly. Adam at Serious Eats expressed his dislike yesterday. Now MAS gets in on the action. Dare I even relate my confusion at the grocery store 15 days ago when I stepped up to purchase a gallon and was thoroughly confused? Almost thought I was buying the store brand. THE STORE BRAND!
Comments
i've read a few articles that state they were GOING for a store brand look... trying to seem like more of a deal by looking generic. tough times, etc.
Posted by: alex j | January 17, 2009 11:57 AM
Wow. That's the strangest thing I've read all day. I was in Fairway earlier today and the shoppers in the OJ section were very up in arms about this!
Posted by: marc b. | January 18, 2009 02:04 AM