pitched
i've just been given the list of Super Bowl advertisers, broken down by quarter for those who are looking to get their scorecard filled out early. no real surprises, but it's interesting that anheuser-busch is holding its reponsible drinking ads off until the 4th quarter. might be a bit late by then, huh guys?
SUPER BOWL XXXVIII ADVERTISERS
1ST QUARTER ADVERTISERS LENGTH AGENCY
Anheuser-Busch (Budweiser) 30-seconds DDB Chicago
Anheuser-Busch (Bud Light) 30-seconds DDB Chicago
Anheuser-Busch (Bud Light) 30-seconds DDB Toronto
America Online 30-seconds Wieden & Kennedy
DaimlerChrysler (Dodge) 30-seconds BBDO, Detroit
FedEx 30-seconds BBDO, N.Y.
General Motors (Chevrolet) 30-seconds Campbell-Ewald
H&R Block 30-seconds Campbell-Mithun
Mitsubishi 30-seconds Deutsch, N.Y.
Monster Worldwide 30-seconds Deutsch, N.Y.
PepsiCo 45-seconds BBDO, N.Y.
PepsiCo (Sierra Mist) 30-seconds BBDO, N.Y.
Schick 15-seconds JWT, N.Y.
Walt Disney/Touchstone 30-seconds In-house
2ND QUARTER ADVERTISERS LENGTH AGENCY
Anheuser-Busch (Budweiser) 60-seconds Goodby Silverstein
Anheuser-Busch (Bud Light) 30-seconds DDB Chicago
America Online 30-seconds Wieden & Kennedy
General Motors (Chevrolet) 30-seconds Campbell-Ewald
PepsiCo 45-seconds BBDO, N.Y.
PepsiCo 30-seconds Spike DDB
Philip Morris 30-seconds Young & Rubicam
Frito-Lay 30-seconds BBDO WW
IBM 30-seconds Ogilvy & Mather
Walt Disney/Touchstone 30-seconds In-house
FIRST HALF ADVERTISERS LENGTH AGENCY
Bayer/GSK (Levitra) 30-seconds Quantum Group
Procter & Gamble (Charmin) 30-seconds Publicis Worldwide
Visa 30-seconds BBDO, N.Y.
3RD QUARTER ADVERTISERS LENGTH AGENCY
Anheuser-Busch (Bud Light) 30-seconds DDB Chicago
Anheuser-Busch (Bud Light) 30-seconds DDB Chicago
Eli Lilly/Icos (Cialis) 60-seconds Healthy Grey Village
Expedia Inc. 30-seconds Deutsch, Los Angeles
General Motors (Cadillac) 60-seconds Chemistri
Gillette 60-seconds BBDO, N.Y.
Monster Worldwide 30-seconds Deutsch, N.Y.
PepsiCo (Sierra Mist) 30-seconds BBDO, N.Y.
Staples Inc. 60-seconds Martin Williams
Walt Disney/Touchstone 30-seconds In-house
4TH QUARTER ADVERTISERS LENGTH AGENCY
A-B (Reponsible drinking) 30-seconds DDB Chicago
A-B (Reponsible drinking) 30-seconds DDB Chicago
American Legacy Foundation 30-seconds Arnold Worldwide;
MasterCard 30-seconds McCann-Erickson
National Drug Control Policy 30-secondsOgilvy & Mather; Foote Cone
Belding
PepsiCo 30-seconds BBDO, N.Y.
Walt Disney/Touchstone 15-seconds In-house
SECOND HALF ADVERTISER LENGTH AGENCY
NFL (United Way) 30-seconds Young & Rubicam
ADVERTISERS W/O PLACEMENT LENGTH AGENCY
Sony Entertainment 30-seconds In-house
Sony Entertainment 30-seconds In-house
Universal Pictures 30-seconds In-house
Universal Pictures 30-seconds In-house
Warner Bros. 30-seconds In-house
Warner Bros. 30-seconds In-house
Comments
does this mean i'll have to tape all the commercials for you so that you can watch 'em over and over again before hitting us with the reviews on monday?
or, maybe we can just keep flak (http://flakmag.com/sports/bowl38/bowl38.html) up on the browser. they're reviewing all the commercials in real time!
Posted by: marc | January 30, 2004 04:03 PM
i think option number 2 is the way to go - i don't see myself getting that involved.
Posted by: jamie | January 30, 2004 04:05 PM
I love the way you state that you've "just been given" the information. Like you got some leak from an industry source or something. Jamie Paquette= Will Carroll without the injury reports. Or perhaps Jamie Paquette= Matt Drudge minus the same political beliefs. I feel like I'm friends with a real industry mover and shaker. I love it. Keep up the good work.
Posted by: Dan | January 30, 2004 06:11 PM
I really liked the Clydesdales and the doneky commercial. It made me smile :)
Posted by: Claire | February 2, 2004 03:29 PM
i really liked all the drug and pill ads. and the sight of kevin james never fails to make me smile. oh wait, did i say smile? i meant wretch.
Posted by: crispin | February 2, 2004 04:51 PM
I LOVED the F.U. RIAA commercial funded by Pepsi...It made me giggle. A lot.
I also loved the disclaimer made by Cialis that erections lasting longer than 4 hours are not normal and you should seek medical attention. Imagine that emergency room visit...I think people would laugh and scoff.
Posted by: Michelle | February 3, 2004 04:59 PM